Forest MD

FOREST MD is a clean skincare brand that uses medical-grade actives derived from nature. Formulated by skincare experts from Singapore and Korea, the brand aims to "Unearth Your Confidence" by renewing and transforming your skin.

Brand Strategy | Brand Naming | Packaging Design | Brand Communication

The brand identity concept highlights the abundant skin-beneficial ingredients found in nature, taking a close-up view to extract and concentrate the actives for gentle yet effective skincare.

The packaging design uses a visual system inspired by the colours of the forest to distinguish the skincare range. The outer carton features a unique nature-inspired embossed pattern to further segment the product pillars for easy customer navigation.