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Forest MD
FOREST MD is created by Dr Yeoh and a group of medical experts behind the Singapore-based IYAC aesthetic clinic since 2009. The name ‘FOREST MD’ perfectly encapsulates the brand’s essence. The word ‘FOREST’ links to the product’s formula derived from the abundance of nature, and ‘MD’ reflects the founder’s and team's qualifications as medical doctors. The logo design consists of two elements: the symbol and the wordmark. The brand symbol embodies their approach to taking a deep, close look at nature, effective yet gentle on the skin. The letterforms are controlled yet humanistic, highlighting the gentle and effective skincare formulations.
The brand identity concept highlights the abundant skin-beneficial ingredients found in nature, taking a close-up view to extract and concentrate the actives for gentle yet effective skincare. The packaging design uses a visual system inspired by the colours of the forest to distinguish the skincare range. The outer carton features a unique nature-inspired embossed pattern to further segment the product pillars for easy customer navigation.
The color palette and its names are also inspired by the natural hues of the forest. From Mossy Green to Sky Blue, they capture the vibrancy and rich diversity of the forest's colours.
