We design brands to be commercially successful.

Our culture is ingrained with the dedication to create exceptional ideas and provide the highest quality of service for our clients. We invigorate brands with boldness, freshness, relevance, energy, and engagement. We pursue excellence and strive for refined brilliance in all our work.

As a creative partner, it’s our job to go beyond the brief – use our proven methodologies to dig deep and uncover the optimal opportunities for our clients.

We seek the best solutions and build collaborative relationships that help to solve client strategic and creative challenges. Our clients see us as an extension to their core team and their trusted partner. Leveraging our expertise in the Southeast Asian market, as well as our strategic and creative intelligence, we offer end-to-end solutions that enable us to achieve our clients' objectives.


Shaun Cunningham
Co-founder | Director

Originally from Melbourne, Australia. Shaun is a passionate, brand builder, strategist, creative and designer. He has extensive experience working on brands globally and has lived and worked in Australia, Laos, Thailand, Vietnam, Indonesia and Singapore. He has experience working on some of the largest global brands, as well as SMEs and start-ups, helping to create and build strategic and engaging brands. Shaun is a seasoned professional and has worked on top brands, including F&N Foods, Nestlé, Coca-Cola and Kraft-Heinz, to name a few.

Marilyn Tjitra
Co-founder | Creative Director

Originally from Jakarta, Indonesia. Marilyn earned her BFA degree in Visual Communications from Parsons, the New School of Design in New York. She has a sharp eye for design detail and is a highly experienced creative designer, developing unique, innovative designs and creative ideas. She leads the creative team to produce high-quality, distinctive, meaningful work. Marilyn has worked with clients such as P&G, Unilever, GSK, and Diageo.

Diverse thinkers and doers joining forces to create

We are a group of talented individuals who share a passion for creativity and brand building. With each member bringing their distinct skills and experiences to the table, we approach every project from multiple perspectives. Our team is devoted, zealous and takes immense pride in delivering outstanding results that surpass expectations.