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Tropical Oil
Since its inception in 1998, Tropical Cooking Oil has been a staple in Indonesian households, renowned for its double-filtered purity and commitment to quality. As the brand approached a new era, it sought a revitalised identity that would resonate with modern consumers while honouring its legacy. The objective was to create a design that conveyed freshness, health, and trustworthiness, aligning with the brand's core values.
The redesign modernises Tropical’s look while respecting the brand’s legacy. The new identity introduces a refined logo and streamlined pack hierarchy to bring greater clarity and shelf standout across its full range. Bright, optimistic colours, stronger type, and simplified graphics help reaffirm the brand’s role as a trusted, everyday essential, confidently leading in a competitive, fast-moving category.
The redesign isn’t just cosmetic—it’s a strategic move to drive growth. By creating a cleaner, more contemporary look, the new packaging is designed to attract attention on shelf, appeal to younger consumers, and reinforce trust with existing ones. This refreshed identity helps Tropical stay competitive in a saturated market, increasing its chances of converting new shoppers and ultimately boosting sales for the brand.
