Hoselandt Dairy brings natural, high-quality dairy products from New Zealand to China, delivers nutrition to families. Our brief was to refresh the brand with an innocent and pure nature. We designed the core brand identity to appeal to a younger, more modernised Chinese audience while still having a kind look and feel with a touch of science and technology. It was important that the brand clearly communicates that it produces products from New Zealand from a natural and pure source with high-quality ingredients. The core identity displays this through natural colours and a font curvature inspired by the New Zealand rolling hills. The hand-drawn typography gives the brand a personal, farmhouse touch.
Hoselandt Dairy brings natural, high-quality dairy products from New Zealand to China, delivers nutrition to families. Our brief was to refresh the brand with an innocent and pure nature. We designed the core brand identity to appeal to a younger, more modernised Chinese audience while still having a kind look and feel with a touch of science and technology. It was important that the brand clearly communicates that it produces products from New Zealand from a natural and pure source with high-quality ingredients. The core identity displays this through natural colours and a font curvature inspired by the New Zealand rolling hills. The hand-drawn typography gives the brand a personal, farmhouse touch.
The pure innocence of the brand runs through all brand assets, from the core logo identity to the brand iconography style. In addition, the packaging design features a refreshed illustration style that displays the brand mascot in an engaging activity. In contrast, the brand and stage numbers have a strong standout with the use of colour blocking.
The photography style and brand colour palette work together to create an approachable and natural look, allowing the consumer to take a journey to New Zealand and reassurance that Hoselandt is the best choice quality formula.
