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Lush Lychee Liqueur
Crafting a visual identity and packaging design that embodies elegance and emotion, inspired by the rich heritage of ancient China. Lush Lychee Liqueur blends fantasy and flavour in a bottle. Our role was to bring this world to life through brand storytelling, identity, and packaging design that feels both premium and playful. From naming to the final print production finishes, we crafted every detail to tell a story worth sipping — one that feels enchanting, elevated, and unmistakably Lush.
The design draws from Chinese imperial motifs and traditional fruit illustrations, reimagined with a contemporary edge. A warm palette and gilded accents capture the richness of lychee. From packaging to brand applications, Lush projects an inviting sense of wonder — premium yet playful, culturally rooted yet globally ready.
The design draws from Chinese imperial motifs and traditional fruit illustrations, reimagined with a contemporary edge. A warm palette and gilded accents capture the richness of lychee. From packaging to brand applications, Lush projects an inviting sense of wonder — premium yet playful, culturally rooted yet globally ready.
The visual language carries effortlessly across every touchpoint. Intricate illustrations, custom typography, and a signature palette ensure the brand is instantly recognisable and cohesive — whether on a bottle, a coaster, or a cocktail list. The result is a richly layered brand experience that feels immersive, consistent, and designed to spark curiosity.
