Igloo is an Insurtech company changing the insurance industry with easy-to-understand and relevant products for digital natives and adopters in today's world. The brand identity's fluid and frictionless feeling allude to Igloo's smooth and easy process - everything that insurance should be. We extended the frictionless brand story throughout all design elements.
Brand Strategy | Brand Identity | Brand Communication | Advertising | Digital
We created a vibrant and engaging brand to excite a large South East Asian audience. The blue colour symbolises the brand's calm and level-headed attitude, whereas the orange represents the warm, protective environment (that of inside an igloo), positivity and ease of use.
Igloo provides insurance for all, and our photography style and tone of voice express an inclusive feeling that makes Igloo friendly and welcoming. We further extend the brand's approachable attitude in the form of playful illustrations showcasing the different offerings and services.