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StraitsX
StraitsX is redefining how the world moves value, so its brand identity needed to reflect the new positioning. We began by sharpening the brand’s purpose and positioning, aligning it to a bigger vision: becoming the go-to payments infrastructure for digital assets across Asia and beyond. This strategy laid the groundwork for a visual system built to signal trust, scale, and serious ambition.
StraitsX’s former brand leaned playful and Web3-native, effective in its early days, but out of sync with its institutional direction. We created an identity that reflects clarity, credibility, and confidence. The reimagined logomark fuses the letters “S” and “X” into an infinity loop—symbolising seamless flow, real-world relevance, and limitless potential. More than a new look, it’s a system built to carry StraitsX into its next chapter: trusted, scalable, and clear.
Stablecoins are the product, but trust is the brand. We refreshed the full suite of XSGD, XIDR, and XUSD with consistent framing and stronger ties to the StraitsX ecosystem. A bold, structured palette balances vibrancy with credibility. Paired with modern, legible typography, every design element reinforces StraitsX’s role as a secure, future-ready platform for digital payments.
