Flores Sea Fresh

Flores Sea Fresh is a premium seafood brand that provides the world's best chefs with the best seafood. This concept design focuses on crafted typography with premium design cues and a modern colour palette.⁠ The brand's custom typography flows together like a fishing line that moves to the motion of the sea. The identity extends to a secondary graphic pattern representing the natural pattern of the Flores Sea's calm waters.⁠

Project Scope

Brand Strategy

Brand Identity

Brand Applications

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The brand photography displays a bright and modern, clean style. The photography sends a message that FSF provides fresh seafood to top chefs so they can create five-star dishes. The packaging, on the other hand, communicates the brand identity and key product benefits.