StraitsX is a payments infrastructure for digital assets based in Southeast Asia. Our brief was to create the brand strategy and design for StaitsX. We started with a brand workshop and then developed a brand design fitting the core strategy of enabling and accelerating access to digital assets for individuals and businesses. The flow of digital information and the connection is key to the brand, and starting with the logo, we crafted a modern type that alludes to the flow of water in the straits, as the name suggests.
Brand Strategy | Brand Identity | Brand Communication
StraitsX was designed to reflect a bold and ambitious attitude. As a pioneer in the digital assets space, the brand has to exude confidence and live without fear. The StraitsX Singapore Dollar (XSGD) is Singapore's first stablecoin and runs on the Ethereum and Zilliqa blockchains. Our design follows the core brand design with new placements and graphic details to create an iconic coin logo.