Pebble Stream is a data computation company based in the USA. They create innovative technology and methodology for deploying enterprise-scale applications using the humble spreadsheet. Our brief was to develop the brand strategy, identity design and visual system. The brand language expresses the simplicity and seamless workflow when using the spreadsheet.
Brand Strategy | Brand Identity | Brand Communication
A "Pebble" is a spreadsheet term for creating an information set. A set gets used to make calculations and "stream"-lines spreadsheets to perform at their best. The flowing stream of water inspires the Blue from the brand colour, while the Orange represents the user-friendly interface.