Shinzu'i Personal Care

To refresh the brand communication for Shinzu'i, a personal care brand in Indonesia, we designed the core key visual to amplify the brand's offering of daily glow and confidence. The bright tones and graphics represent radiance and all-day freshness, while soft floating flower petals suggest the sensorial signature fragrance each Shinzu'i variant offers. In addition to the overall communication design, we produced the packaging design visuals to be used across different brand applications.

Project Scope

Brand Communication

Brand Advertising

Packaging Visuals

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The Herba Matsu Oil brand icon needed an uplift. As part of the overall brief, we created an icon that clearly communicates the precious key ingredient, Matsutake Mushroom, known for its unique transformative properties and capturing the essence of what Herba Matsu Oil has to offer. We also created visual communication focusing on the benefit of Herba Matsu Oil, a proprietary ingredient that Shinzu'i pioneers within their product range.