Jafa Brewery's mission is to provide true craft beer to the world, starting with Seoul, South Korea. Jafa creates real craft beer with a truly authentic taste by using traditional methods mixed with modern technology. The brand identity is a mix of modern design cues and traditional craft beer styling. The brand has a look of credibility, heritage, and royal class, upholding the Jafa family name values.
Brand Strategy | Brand Identity | Packaging Design | Brand Communication | Print Production
Jafa's unique selling proposition is its fresh brews on-site, captured as "True Craft Brewed Local". We integrated this as a strapline below the brand identity and reinforced the message by crafting an icon to complement the primary logo.
With long-term growth in mind and expansion across multiple countries, we created the brand identity and iconography to be recognisable and memorable in any language.