Koncrete Koboi

Koncrete Koboi (English: Concrete Cowboy) provides strong, affordable, quality concrete throughout Indonesia. Not your typical-looking concrete brand, Koncrete Koboi is all about standing out in an ordinarily dull industry. We set out to change the perception and expectations of what people think concrete brands should look like.

Brand Strategy | Brand Identity | Brand Applications | Advertising | Brand Communication

Koncrete Koboi is inspired by the rugged cowboy making a grand entrance with his big belt buckle, as well as motif references from Indonesian culture and the iconic strong Banteng bull that lives throughout the country. The personality is bold and confident, yet personable and playful; we achieve this by pairing bold call-to-action statements with engaging brand characters. The brand has had tremendous success and has grown to be a loved, proud and shareable local icon.