StraitsX

StraitsX is a payments infrastructure for digital assets based in Southeast Asia. Our brief was to create the brand strategy and design for StaitsX. We started with a brand workshop and then developed a brand design fitting the core strategy of enabling and accelerating access to digital assets for individuals and businesses. The flow of digital information and the connection is key to the brand, and starting with the logo, we crafted a modern type that alludes to the flow of water in the straits, as the name suggests.

Brand Strategy | Brand Identity | Brand Communication