StraitsX is a payments infrastructure for digital assets based in Southeast Asia. StraitsX is powered by Xfers, the homegrown business-friendly payments platform and one of Singapore's leading digital companies. Our brief was to create the brand strategy and design for StaitsX. We started with a brand workshop with key stakeholders before developing the brand strategy. We then developed a brand design fitting to the core strategy of StraitsX that enables and accelerates access to digital assets for individuals and businesses in Asia and beyond. The flow of digital information and connection is key to the brand, and starting with the logo, we crafted a modern type that alludes to the flow of water, as the name suggests. A subtle cut at the same angle harmoniously brings the letterforms together.
StraitsX is a payments infrastructure for digital assets based in Southeast Asia. StraitsX is powered by Xfers, the homegrown business-friendly payments platform and one of Singapore's leading digital companies. Our brief was to create the brand strategy and design for StaitsX. We started with a brand workshop with key stakeholders before developing the brand strategy. We then developed a brand design fitting to the core strategy of StraitsX that enables and accelerates access to digital assets for individuals and businesses in Asia and beyond. The flow of digital information and connection is key to the brand, and starting with the logo, we crafted a modern type that alludes to the flow of water, as the name suggests. A subtle cut at the same angle harmoniously brings the letterforms together.
StraitsX was designed to reflect a bold and ambitious attitude. As a pioneer in the digital assets space, the brand has to exude confidence and live without fear. The StraitsX Singapore Dollar (XSGD) is also Singapore's first stablecoin and runs on the Ethereum and Zilliqa blockchains. Our design follows the core brand design with new placements and graphic details to create an iconic coin logo.
Inspired by the flow of water in the Straits and the flow of data and technology, the brand graphic illustrates the flowing connections provided to StraitsX’s customers. Read more about the brand design on our Instagram page.
