The world's finest catch.

Flores Sea Fresh is a premium seafood brand that provides the best seafood for the world's best chefs. This concept design focuses on crafted typography with premium design cues and a modern colour palette.⁠ The brand's custom typography flows together like fishing line that moves to the motion of the sea. The identity extends out to a secondary graphic pattern that represents the natural pattern of the Flores Sea's calm waters.⁠

Brand Strategy | Brand Identity | Brand Applications

The world's finest catch.

Flores Sea Fresh is a premium seafood brand that provides the best seafood for the world's best chefs. This concept design focuses on crafted typography with premium design cues and a modern colour palette.⁠ The brand's custom typography flows together like fishing line that moves to the motion of the sea. The identity extends out to a secondary graphic pattern that represents the natural pattern of the Flores Sea's calm waters.⁠

Brand Strategy | Brand Identity | Brand Applications
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The brand photography display's a bright and modern clean style. The photography sends a message that FSF provides fresh seafood to top chefs so they can create five-star dishes. All fish is packaged fresh in recyclable packaging. The packaging communicates the brand's identity as well as key product benefits. ⁠⠀

ApsaraPearl
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ApsaraPearlApsaraPearl
ApsaraPearl

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