Capturing the Apsara Spirit

ApsaraPearl Group is situated in the beautiful island of Sumbawa in the West Nusa Tenggara province of Indonesia. The business extends to ApsaraPearl Berlayan, focused on excellent hospitality, and ApsaraPearl Bertani, devoted to providing the best food available in the region. The brand identity embodies Apsara, the ethereal spirit of the skies, earth and waters, and the pristine environment of Sumbawa. The brand identity system works across the multiple brand pillars while maintaining the Apsara spirit as the central figure within the different identities.

Brand Strategy | Brand Identity | Packaging Design | Brand Applications | Print Porduction

Capturing the Apsara Spirit

ApsaraPearl Group is situated in the beautiful island of Sumbawa in the West Nusa Tenggara province of Indonesia. The business extends to ApsaraPearl Berlayan, focused on excellent hospitality, and ApsaraPearl Bertani, devoted to providing the best food available in the region. The brand identity embodies Apsara, the ethereal spirit of the skies, earth and waters, and the pristine environment of Sumbawa. The brand identity system works across the multiple brand pillars while maintaining the Apsara spirit as the central figure within the different identities.

Brand Strategy | Brand Identity | Packaging Design | Brand Applications | Print Porduction
ApsaraPearlApsaraPearl

The ApsaraPearl Berlayan brand identity portrays the Apsara spirit holding a bowl of fragrant flowers, creating a homely atmosphere and blessing the environment. The billowing fabric around her arms reinforces her image as a graceful celestial being.

ApsaraPearl
ApsaraPearlApsaraPearlApsaraPearl

The ApsaraPearl Bertani brand identity features the Apsara spirit proudly holding a basket of food, which symbolises the abundance of natural resources in theregion, from hormone-free, grass-fed beef to antibiotic-free, sustainably farmed fish.

ApsaraPearlApsaraPearl

"Kiilat Creative has been our design agency for the past two years. They have generated cut through designs and advertising we have applied to all of our business touchpints. ApsaraPearl and Koncrete Koboi. Kiilat brings talent and experience across physical and digital design - and they were quick to grasp our mission and needs. Beyond design impact - the ways of working with the team couldn't be easier. They are simple great to work with. We genuinely consider them part of our enterprise. I can;t recommend them highly enough."

Chris O'Donohue, CEO, ApsaraPear Group

ApsaraPearl

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