ForVITA

Forvita has long been a household name in Indonesia’s kitchens, known for its versatility and affordability. When Bina Karya Prima approached us to refresh this everyday essential, our task was clear: modernise the look and feel while preserving the brand’s legacy and trust. We introduced a more vibrant visual identity, simplifying the layout to enhance shelf visibility and consumer recall. The updated packaging balances a fresher, more appetising look with cues that communicate functionality and value—key to staying relevant in an increasingly competitive category. The redesign result is a bold, confident design that feels right at home in Indonesian kitchens, ready for the next generation of cooks and creators.