Jafa Brewery's mission is to provide true craft beer to the world, starting with Seoul, South Korea. Jafa creates real craft beer with a truly authentic taste by using traditional methods mixed with modern technology. The brand identity is a mix of modern design cues and traditional craft beer styling. The brand has a look of credibility, heritage, and royal class, upholding the Jafa family name values.
Jafa Brewery's mission is to provide true craft beer to the world, starting with Seoul, South Korea. Jafa creates real craft beer with a truly authentic taste by using traditional methods mixed with modern technology. The brand identity is a mix of modern design cues and traditional craft beer styling. The brand has a look of credibility, heritage, and royal class, upholding the Jafa family name values.
Jafa's unique selling proposition is its fresh brews on-site, captured as "True Craft Brewed Local". We integrated this as a strapline below the brand identity and reinforced the message by crafting an icon to complement the primary logo.
With long-term growth in mind and expansion across multiple countries, we created the brand identity and iconography to be recognisable and memorable in any language.
"From the very start, it was a pleasure to work with the team at Kiilat Creative. Shaun and Marilyn exceeded our expectations in every which way and delivered a gem of a brand identity for JAFA Beer. Their attention to detail and a complete understanding of their client's needs is what sets them above the rest; true passionate professional at work."
Jay Jafa, CEO, Jafa Brewery
