Kiilat Creative was tasked with creating a meaningful and future-proofed brand personality and brand applications. We first started by creating a workshop over zoom with the Vincere team; our signature workshop provided a platform for Vincere and Kiilat team members to work through crucial brand framework pillars to get a full business perspective. Kiilat asked the right questions that helped provide the insight we wanted to formulate, build and create the brand strategy. Once the brand strategy had been completed, the brand design got a refresh with new applications, icons, photography and most of all, a new tone of voice and a clear brand message. Vincere Health provides human-centric technology that increases accessibility to quality healthcare for the benefit of all people. Vincere Health helps people smoke less by providing supportive care and great rewards.
Kiilat Creative was tasked with creating a meaningful and future-proofed brand personality and brand applications. We first started by creating a workshop over zoom with the Vincere team; our signature workshop provided a platform for Vincere and Kiilat team members to work through crucial brand framework pillars to get a full business perspective. Kiilat asked the right questions that helped provide the insight we wanted to formulate, build and create the brand strategy. Once the brand strategy had been completed, the brand design got a refresh with new applications, icons, photography and most of all, a new tone of voice and a clear brand message. Vincere Health provides human-centric technology that increases accessibility to quality healthcare for the benefit of all people. Vincere Health helps people smoke less by providing supportive care and great rewards.
Care, incentives and compassion. We established the brand's core value proposition to identify what the brand provides from both an emotional and physical perspective.
We created new brand applications that reflect the brand strategy we developed. One requirement was to keep the original brand logo. Still, we had the freedom to design iconography, set a fresh photography style, create a unique colour set and communicate a clear message with new appealing typography.
