The Therapist Co. (TTC) answers the need for the new working culture in the aesthetics industry by offering flexible shifts for beauty technicians. As a recruiter, they make essential connections; this is at the heart of the brand: the relationships between the company, solo professional and recruiter. The brand identity is designed with custom typography that forms a complete connection between the three letters, representing the three parties involved in the recruitment process.
The Therapist Co. (TTC) answers the need for the new working culture in the aesthetics industry by offering flexible shifts for beauty technicians. As a recruiter, they make essential connections; this is at the heart of the brand: the relationships between the company, solo professional and recruiter. The brand identity is designed with custom typography that forms a complete connection between the three letters, representing the three parties involved in the recruitment process.
The brand has a contemporary edge with the use of black and an approachable tone by using a contrasting natural soft colour inspired by human skin.
To amplify the brand, we created a line of hand care products ‘Care’ and beverage products, ‘Drip’ and ‘Drop’. Clients enjoy these during consultations and daily work.
