The Little Red Dot

Tanglin Red Dot 55 Gin was created in celebration of Singapore's National Day. 2020 marks the 55th year of Singapore's independence. We created a bold geometric design - it highlights the 'red dot' as the main focal asset, symbolising Singapore as a small yet mighty city. ⁠

Strategy | Packaging Design | Digital Advertising | Print Production

The Little Red Dot

Tanglin Red Dot 55 Gin was created in celebration of Singapore's National Day. 2020 marks the 55th year of Singapore's independence. We created a bold geometric design - it highlights the 'red dot' as the main focal asset, symbolising Singapore as a small yet mighty city. ⁠

Strategy | Packaging Design | Digital Advertising | Print Production
Tanglin GinTanglin Gin

Our advertising video content for Tanglin Gin narrates the story of the Red Dot as a focal point for the Limited Series Gin and its representation of Singapore as a mighty, influential city. The dot asset transforms from the label's graphical asset to a celebratory expression, promoting and encouraging potential buyers to celebrate Singapore's National Day with Red Dot 55.

Tanglin Gin
Tanglin GinTanglin GinTanglin Gin
Tanglin GinTanglin Gin
Tanglin Gin

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