Igloo is an insurtech company changing the insurance industry with easy to understand and relevant products for digital natives and adopters in today's world. The brand identity's fluid and frictionless feeling allude to Igloo's smooth and easy process - everything that insurance should be. We extended the frictionless brand story throughout all design elements.
Igloo is an insurtech company changing the insurance industry with easy to understand and relevant products for digital natives and adopters in today's world. The brand identity's fluid and frictionless feeling allude to Igloo's smooth and easy process - everything that insurance should be. We extended the frictionless brand story throughout all design elements.
We wanted to create a vibrant and engaging brand. The blue colour symbolises the brand's calm and level-headed attitude, whereas the orange represents the warm, protective environment (that of inside an igloo), positivity and ease of use.
Igloo is insurance for all, and our photography style and tone of voice expresses an inclusive feeling that makes Igloo friendly and welcoming. We further extend the brand's approachable attitude in the form of illustrations that are playful in showcasing the different offerings and services.
